Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory. Key Features: Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs. Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig
Over the last twenty years, there has been an increasing number of factors that have placed the manufacturing strategies of companies and countries in a global context. This book reviews and addresses the global manufacturing strategy area through research in the four major economic areas of the world: Europe, North America, Latin America and Asia. International Manufacturing Strategies: Context, Content and Change is the result of a single major research project undertaken in twenty countries, focusing on the manufacturing strategies and practices in each, and uses research data to focus on factors specific to industrial countries or regions and those which are common across the group of countries or the entire sample
The core of this book is a set of chapters reviewing individual countries. Each country is reviewed in a format with an overall common approach: the socio-economic background; the distinctive results for that country from the research and the link between the two. Most will be illustrated by a small case study of a company. Following this is an integrating review of the findings from various countries, the different trajectories followed, and the impact on external variables and the socioeconomic context on those. The final part of the book is devoted to new ideas and developments in functional areas and in manufacturing strategy that have been developed from the analysis conducted during the research.
Product details
- Paperback | 502 pages
- 155 x 235 x 26.42mm | 789g
- 03 Dec 2010
- Springer-Verlag New York Inc.
- New York, NY, United States
- English
- Softcover reprint of hardcover 1st ed. 1998
- XIV, 502 p.
- 1441950206
- 9781441950208
Download International Manufacturing Strategies : Context, Content and Change (9781441950208).pdf, available at ebookdownloadfree.co for free.
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