Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory. Key Features: Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs. Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig
Facsimile of 1935 Edition. The essential idea in Patterns of Culture is, according to Margaret Mead, "her view of human cultures as 'personality writ large.'" As Benedict wrote in that book, "A culture, like an individual, is a more or less consistent pattern of thought and action". Each culture, she held, chooses from "the great arc of human potentialities" only a few characteristics which become the leading personality traits of the persons living in that culture. These traits comprise an interdependent constellation of aesthetics and values in each culture which together add up to a unique gestalt. Benedict, in Patterns of Culture, expresses her belief in cultural relativism. She desired to show that each culture has its own moral imperatives that can be understood only if one studies that culture as a whole. It was wrong, she felt, to disparage the customs or values of a culture different from one's own. Those customs had a meaning to the people who lived them which should not be dismissed or trivialized. We should not try to evaluate people by our standards alone. Morality, she argued, was relative to the values of the culture in which one operated.
Contents: I. The science of custom -- II. The diversity of cultures -- III. The integration of culture -- IV. The Pueblos of New Mexico -- V. Dobu -- VI. The northwest coast of America -- VII. The nature of society -- VIII. The individual and the pattern of culture
Product details
- Paperback | 224 pages
- 156 x 234 x 13mm | 349g
- 04 Nov 2019
- Albatross Publishers
- English
- 1946963321
- 9781946963321
- 35,728
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