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Theorizing Communication : Readings Across Traditions (9781412952378)

Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory. Key Features: Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs. Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig...
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Creative Direction in a Digital World : A Guide to Being a Modern Creative Director (9781138433731)



Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.

Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.

Develop the skills needed to communicate your ideas to a skeptical client.

Learn how to more effectively manage your creative team.

And most importantly craft digital experiences that get results.


Product details

  • Hardback
  • 178 x 254mm | 454g
  • CRC Press
  • London, United Kingdom
  • English
  • 113843373X
  • 9781138433731


Download Creative Direction in a Digital World : A Guide to Being a Modern Creative Director (9781138433731).pdf, available at ebookdownloadfree.co for free.

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Theorizing Communication : Readings Across Traditions (9781412952378)

Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory. Key Features: Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs. Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig...
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[📖PDF] (音声サイト付き）タイ語 実力アップ問題集 中級 「単語穴埋め問題」 １０.pdf by B075QTG35J 書籍を無料ダウンロード

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Spinoza, the Transindividual (9781474454278)

Étienne Balibar, one of the foremost living French philosophers, builds on his landmark work 'Spinoza and Politics' with this exploration of Spinoza's ontology. Balibar situates Spinoza in relation to the major figures of Marx and Freud as a precursor to the more recent French thinker Gilbert Simondon's concept of the transindividual. Presenting a crucial development in his thought, Balibar takes the concept of transindividuality beyond Spinoza to show it at work at both the individual and the collective level. Product details Format Hardback | 224 pages Dimensions ...
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