Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory. Key Features: Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs. Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig...
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health complete with stories, tips and anecdotes from his experiences consulting to some of the nation s leading organizations.
In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way one that maximizes human potential and aligns the organization around a common set of principles.
Product details
- Hardback | 240 pages
- 172 x 246 x 22mm | 454g
- 10 Apr 2012
- John Wiley & Sons Inc
- New York, United States
- English
- 1st Ed.
- 0470941529
- 9780470941522
- 2,151
Download The Advantage : Why Organizational Health Trumps Everything Else In Business (9780470941522).pdf, available at ebookdownloadfree.co for free.
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