Theorizing Communication: Readings Across Traditions is the first collection of primary-source readings built around seven traditions of communication theory- rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical.. The selected readings illustrate the history of each tradition and current trends. Enhancing the readings are introductory essays and sets of projects for theorizing through which the editors highlight contemporary interpretations, new directions, and/or hybrid approaches to studying communication theory. Key Features: Includes key primary source readings that have helped to define the field of Communication Theory: This collection of readings is not available elsewhere and frees instructors from having to design their own course packs. Offers a comprehensive view of communication theory by not limiting content to a single approach: This book is the first collection of readings on communication theory based on Robert T. Craig
This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.
Product details
- Paperback | 192 pages
- 220 x 300 x 20.32mm | 1,050g
- 10 Jun 2008
- Bloomsbury Publishing PLC
- AVA Publishing SA
- Lausanne, Switzerland
- English
- 200 colour illustrations
- 2940373639
- 9782940373635
- 183,341
Download The Production Manual : A Graphic Design Handbook (9782940373635).pdf, available at ebookdownloadfree.co for free.
Komentar
Posting Komentar